Festival Animation
Clients / Sino
Design Agency / EmotionLab
This project is about the sino’s festival animation. We need to create a new character to celebrate Christmas and Chinese New Year. I tried to make a series featuring a muscle man. As many people go to fitness in order to become stronger, I try to use this concept to create a series of characters centered around this notion.
Muscle man is a bodybuilder who is crazy about staying strong. He believes that the best way to do this is by working out as much as possible and keeping your body moving at all times. He loves to lift weights and do push-ups, and he’s been known to stretch for hours at a time. Although he is built like a tank, he has a sweetheart’s attitude.



